HELLO, PATRICK!

Welcome to your
Sela Vie Style Guide.

The following page depicts our proposed strategy for visual direction and messaging emphasis on behalf of your business.

Why does this initial overview matter, and how should you process what it contains?

The outward representation of a successful business is always deeply rooted in internal strategy. It’s important that you specifically identify your target audience, understand their perspectives and priorities, and build a website that communicates your understanding via visual and tonal aspects. Simply put, an effective website doesn’t just look good, it connects deeply with its visitors.

Your assignment is, therefore, to review and offer feedback from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.

Target Audience Description

  • Includes lenders and investors seeking a reliable and experienced partner in construction and development.

  • They value expertise in managing the entire development lifecycle including site selection, pricing, construction execution, and asset performance.

  • Prioritize trust and industry knowledge, which the Kore team's effectively provides.

MESSAGING EMPHASIS

Best In-Class

Sophistication

Reliability

TAGLINE

Kore—where expertise meets enduring value.

Moodboard

FONTS

Header 1

Header 2

Header 3

HEADER 4

Body copy

Freight Big Light


Freight Big Light

Freight Big Light Italic


DM Sans Medium Uppercase


DM Sans

COLORS

#FFFFFF
Crisp White

#E5DDD6
Sand

#F36C3E
Sunburst

#29221C
Oak

BRAND CONCEPT

PRIMARY WORDMARK LOGO

SUBMARK

WE HOPE YOU ENJOYED YOUR STYLE GUIDE

Here are your next steps!

As a reminder, your assignment is to offer feedback here in Markup from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.